Marketing video showing automotive tech working on a vintage car

Cinematic Video Marketing for Automotive Shops & Dealers

Drive showroom traffic, fill service bays, and show off high-octane craftsmanship across Central Florida.

The Automotive Buyer Decides With Emotions

Automotive customers run on emotion and detail. A buyer feels a car before they sit in it.

Whether you run a dealership, restoration garage, detail shop, or service center, photos flatten the things that actually sell: paint depth, stance, engine sound, and the level of care your team puts into every job.

Video puts the customer in the driver’s seat. It captures the reveal, the sound, and the finish in a way that makes someone stop scrolling and want what you have.

That attention is what fills your bays and moves inventory, instead of blending in with every other shop posting the same flat photos.

Book a Discovery Call

See Our Work

Take a look at recent videos we’ve produced for automotive shops and dealers. Notice how each one captures the sound, motion, and detail that a photo misses.

Click to watch video automotive repair customer hugging owner in video shoot

Gregg Smith Automotive 30 Second Ad Spot

Click to watch video automotive speed shop customer browsing cars in marketing video ocala

Burnyzz Video Business Card

Video Built For How Automotive Businesses Sell

What works for a dealership moving inventory is different from what works for a detail shop or a custom garage. Here are the formats that consistently pull in local buyers and where each one fits.

High-energy edits formatted for Instagram, TikTok, and YouTube keep your shop in front of local buyers between visits. Consistent, dynamic content is how you stay top of mind when someone finally decides it’s time to detail, restore, or upgrade.

The moment a customer sees their finished build or freshly serviced vehicle is pure, real excitement. Captured on camera, that reaction becomes social proof no ad copy can match, and it pulls in the next customer who wants that same feeling.

Different shops need different stories. A dealership needs inventory and brand trust. A restoration or custom garage needs to show craft and detail. A detail shop needs before-and-after impact. A service center needs to build the trust that earns repeat business. We tailor the shoot to what your specific side of the industry sells on.

Marketing video in Ocala showing a mobile detailer cleaning a car

How It Works

Plan It

We learn about your shop, your customers, and what you want the video to do.

Shoot It

We come to your facility and capture the motion, sound, and detail that make your work look as good as it is.

Use It

You get polished, platform-ready edits quickly, so your marketing momentum never stalls.

Why Auto Shops Trust Palma Productions

Five years in, we’ve produced video for over 70 businesses, from local shops to international brands, and our work has been part of Suncoast Emmy Award-winning productions. What matters more than the polish is what the video does. Clients have used our video to increase close ratios, lower cost per lead, and keep their phones ringing. We build video as a growth tool, not just something that looks good.

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Crystal Westman
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Mike Palma and his team exceeded my expectations on filming our business card. He was very professional and provided the video in a very timely fashion. Highly recommended for all your video needs.
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Kelly White profile picture
Kelly White
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Mike recently created a video for one of my clients, and all I can say is WOW! The videography and editing were absolutely flawless, and the finished video left me speechless. As a business owner who represents clients with video needs, I couldn’t be more impressed. This video showcases Mike’s incredible talent, and what he created for my client exceeded every expectation! Mike, you didn’t just hit a home run—you hit a grand slam and then some! OUTSTANDING work! Thank you for creating something truly amazing. I can’t recommend Mike highly enough! —Kelly
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Mary Bell
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Mike is great to work with and did a great job
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Support Team
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Working with Mike and the Palma Productions team was an absolute pleasure. Their professionalism, attention to detail, and commitment to understanding exactly what we were after stood out from the first conversation through the final cut. The process was smooth from start to finish, and the quality of the work speaks for itself. We're very happy with the results and look forward to working with them again.
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YazBack
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Mike Palma exceeded my expectation times 10! He produced the best video I could have imagined for my detailing business! I’m beyond grateful for his work. I can’t wait to use Palma Productions again and share it with my friends! Lastly, if you have your own business, do not hesitate to call Mike. The impact one video is already making is so good! I’m blown away
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Eric Wolfgang
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Palma Productions was fantastic creating a a promotional video for our new comic book release. from start to finish with their concept execution in preproduction all the way to final delivery after editing, creating a perfect advertising asset for our horror comic book. I Highly recommend them for your video marketing campaigns.
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Quality Tint
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Mike Palma delivers! We recently had the pleasure to work with Mike and his team and I have to say I was blown away with the professionalism and quality of their production! I couldn't be happier with the outcome of our company's commercial! Outstanding job! Highly recommended!
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Alex Sosa
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Mike is an impressively creative guy! You have to try him out. You won’t be disappointed! Thank you for being awesome Mike - Alex from The WrapPros.
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Michael Carrasquilla
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Unbelievably great experience! Mike with Palma Productions is simply first class. Easy to coordinate times and expectations for setting up video for my company’s event. The end product exceeded our expectations and will definitely use them in the future. Thank you again Palma Productions. We look forward to working with you again. Cheers!
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Wake Wake
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I am extremely pleased with my experience with Palma Productions! Mike was energetic and creative alike. I enjoyed the way he was very focused and on point. Although he is a true professional and has a great grasp on his craft, he was still willing to run ideas by me and listen to small things I asked about. By presenting himself that way, I was able to feel like I was a real part of the process. I can honestly say that I am now a new client that's excited about our forthcoming projects. Charles Wakeley Wake Up and Dream Promotions

Frequently Asked Questions

Word of mouth is great, and video makes it work harder. Right now your best customers tell a few people. A strong testimonial or build reveal tells thousands, and it keeps working while you’re under a hood. Video doesn’t replace your reputation, it scales it, so a slow week is less likely to catch you off guard.

Not the way you’d think. Big dealership ads often look polished but generic. A real shop showing real craft and real customer reactions feels authentic in a way a corporate budget can’t buy. Personality and trust win on social, and that’s where a smaller shop actually has the advantage.

More than you’d guess. A build reveal, a detail before-and-after, a walkthrough of your bay, a quick explainer on a common service, a customer picking up their car happy. The everyday work you take for granted is exactly the content that stops a local buyer from scrolling. Part of our job is spotting what’s filmable that you’ve stopped noticing.

We prioritize quick turnaround on promo and social assets so your marketing keeps moving. We’ll set clear timelines on your discovery call based on scope.

Yes. We come to your shop, garage, or dealership and build the shoot around your space, your inventory, and your schedule.

Book a discovery call. We’ll talk through your shop, your goals, and the right first video to get you results.

Ready To Move Inventory And Upgrade Your Marketing?

Book a discovery call and let’s turn your garage or dealership into your highest-performing media channel.

Book a Discovery Call