If you’re a small business owner, you’ve probably noticed how much video is taking over social media. It’s quick. It’s engaging. And it’s everywhere.
Short-form video isn’t just a passing trend. It’s becoming one of the most effective ways to connect with your audience and grow your brand.
Let’s take a closer look at what this means for your business.
What is short-form video?
Short-form video typically runs under 60 seconds. It’s designed to grab attention fast and deliver value even faster.
These clips are made for platforms like TikTok, Instagram Reels, and YouTube Shorts. They’re short enough to keep people watching and strong enough to make an impact.
Why short-form video is taking over in 2025
Here’s why it’s everywhere right now:
- The platforms want it. Social media algorithms prioritize short video content.
- It matches how we consume content. People are watching on mobile and prefer quick, snackable content.
- It delivers results. Marketers report higher engagement and better ROI with short-form video than with most other formats.
And the good news? It’s not just for influencers or big companies. Small businesses can get big results too.
Why small businesses should pay attention
Short-form video is a smart move, especially if you’re working with a limited budget or team.
Here’s why it works:
- It’s affordable. All you need is a phone and a clear message.
- It builds trust. People like to buy from people. Video makes your brand feel more human.
- It increases your visibility. Short videos have a better chance of being seen and shared.
It’s also flexible. You can post it on your website, in emails, and across social media.
Easy content ideas to try
You don’t need to be flashy or follow the latest dance trends. Keep it simple and focused on your audience.
Here are a few short-form video ideas to get you started:
- Answer a question you hear from customers all the time.
- Share one helpful tip or quick how-to.
- Highlight a happy client or success story.
- Break down a common myth in your industry.
- Show a quick look at your process or workspace.
Each of these can be filmed in just a few minutes and edited with basic tools or even natively in the app.
What to avoid
Just because it’s simple doesn’t mean it should be rushed. A few common mistakes to watch out for:
- No clear message. If viewers can’t tell what your video is about in the first few seconds, they’ll scroll past.
- Trying to be trendy when it doesn’t fit. Not every trend is right for your brand. Stay true to your voice.
- Only posting once. Video works best when it’s part of a consistent marketing strategy.
Start small. One video per week is a great goal.
How Palma Productions can help
We work with small businesses to turn their ideas into short-form video that builds trust and gets results. Our process is simple, and our focus is always on strategy first.
You don’t need to have a script or know how to edit. We help you with planning, filming, and getting comfortable on camera.
If you’ve been meaning to “start doing video,” now’s the time. And you don’t have to do it alone.
Ready to try it?
If you’re thinking about short-form video but aren’t sure where to start, we’re here to help.
Whether you have an idea you want to bring to life or need help building a strategy from the ground up, Palma Productions can guide you through the process. We’ll help you choose the right topics, feel confident on camera, and create videos that reflect your brand and connect with your audience.
Reach out to schedule a free discovery call. We’ll talk through your goals and how video can support them in a practical, creative way.
Let’s help your business show up clearly, confidently, and creatively.