Problem
Smalls Sliders, a bold new regional brand entering Central Florida, needed to build brand recognition and community excitement from the ground up. With a second location on the horizon, they wanted to stand apart from the usual fast-food chains—not just as a place to grab food, but as a true destination for families, young adults, and anyone looking to make memories.
They weren’t just selling sliders. They were trying to become the spot—the place to celebrate a win, enjoy a night with the kids, hang out with friends, or bring the grandparents after a game. But their online presence lacked consistency, narrative, and emotional engagement. They needed more than just social posts. They needed a brand people could feel.
Solution
We used our creative storytelling and production to craft a series of fun, lifestyle-driven social media videos that captured the energy and culture of Smalls. These videos weren’t behind-the-scenes—they were designed to make people want to be part of the experience. From playful, fast-paced reels to ad-style narratives showing real moments of connection, every piece elevated the brand beyond food to community identity.
Results
Smalls Sliders saw a measurable spike in brand recognition, foot traffic, and drive-through business. Excitement grew not just around their first location—but for their second one too. The videos helped Smalls show up not as a faceless chain, but as a fun, local staple where the food is great, the vibe is better, and the memories are worth coming back for.
Fast-food Chain
Ocala, FL
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